Turn Your Podcast Into a Lead Generation Engine via the Grow The Show Academy
For coaches, consultants, and agency owners who want their podcast to consistently generate warm leads and sales.
Since 2018, we have served over 500 businesses.
Trusted By:
(Tom Brady's media company)
START GROWING YOUR PODCAST
Grow The Show's average Client Satisfaction Rating in 2025: 9.65 / 10.
Measured through periodical customer surveys.
Here are some Client Case Studies:
Anna Dearmon Kornick
Grew her podcast audience from 1,300 to 23,000 downloads/month, which directly led to securing a traditional book deal.
Nate Palmer
Tripled his podcast downloads in just 4 months, going from 12,000 to over 36,000 downloads per month.
Nicole Holleman
Achieved a remarkable 1,000,000 downloads in the first 90 days of launching her podcast.
Brian Luebben
Grew his audience from under 500 to over 40,000 downloads/month, successfully building a 7-figure mastermind business around his podcast.
Eric Schleien
Successfully raised $150,000 for his investment fund, secured $500/episode sponsorships, and closed $1,000 CPA deals.
Dr. Rachel Morris
Tripled her podcast downloads in 6 months (from 6,000 to 20,000) and was featured in The Sunday Times.
Orlando
Unlocked rapid YouTube growth by optimizing first-minute retention, increasing views from 362 to 191,000+.
Mel Abraham
Grew his YouTube channel to over 56.4K subscribers, transforming his podcast into a scalable platform for business growth.
What This Does For Your Business
When your podcast is working, here's what changes:
  • More sales calls booked — listeners opt in because they already want to work with you
  • Higher close rate — prospects show up saying "I can't believe I'm actually talking to you" instead of "So what do you do?"
  • Shorter sales cycles — they've already spent hours with you before the first call
  • Lower CAC — content keeps working for years, unlike ads that stop when you stop paying
  • Compounding leads — every episode you publish in 2026 adds to the machine
To get those results, you need 4 skills.
The 4 Skills of Podcast Growth
Skill 1: Make and Keep One Promise (Premise)
Pick one specific person (your ideal client). Make one clear promise. Deliver on it every episode. Without this, your content attracts browsers, not buyers.
Skill 2: Get Impatient Strangers to Click (Packaging)
Topic. Title. Thumbnail. If your packaging doesn't stop the scroll, nobody hears your message — no matter how good it is.
Skill 3: Hook Them in 60 Seconds (Retention)
Most listeners decide in the first minute whether to stay or leave. Nail your intro or lose them forever.
Skill 4: Turn Listeners Into Leads (Conversion)
Know how to make the right offer, in the right way, at the right time. YouTube viewers are ready to click — if you give them a reason.
Here's what happens when all 4 are in place:
  • Brian Luebben: 50-200 downloads, friends & family only → 50k downloads/month, $1.3M ARR from mastermind, quit corporate job
  • Mario Minnert: Podcast wasn't generating clients, still had a 9-to-5 → Signed $10k in clients within 2 weeks, now runs coaching business full-time
  • Orlando: 362 views, viewers leaving immediately → 191,000+ views in 4 months after fixing his intro
Who This Is For
The Academy is for business owners who:
  • Have (or are launching) a podcast to support their business
  • Are doing at least a few thousand a month from your main offer and want the podcast to amplify it
  • Want to grow an audience of buyers, not random listeners
  • Want a clear path to turning episodes into leads and sales
  • Aren't ready for done-for-you ($5,800/month) but still want the systems, feedback, and support
This is NOT for you if:
  • You don't have an offer that already sells
  • You want overnight viral success, not a real business asset
  • You just want to "have fun" — nothing wrong with that, but this isn't the place
Meet Kev Michael
Kev Michael has helped 500+ business owners turn podcasts into lead generation engines since 2018.
He built a podcast-driven business past $2.2M in revenue. His clients include coaches, consultants, and agency owners doing $30K–$300K/month. He's advised major media companies including Tom Brady's 199 Productions.
Average client satisfaction in 2025: 9.65/10.
Kev offers done-for-you services at $5,800/month for those who want everything handled. The Academy gives you the same systems and feedback to implement yourself — at a fraction of the cost.
$3M+
Generated from content
In 36 months
<$10
Cost per lead
60%
Close rate
On sales calls that came from our podcast.
$374
Cost per acquisition
13X+ ROAS
56K+
Monthly reach
Our TAM is only ~100k podcasters.
500+
Clients from content
All with ~1 hour/week on content
4. The Podcast-Driven Business
The Problem With "Being Everywhere":
You've been told to post on Instagram, LinkedIn, X, TikTok, YouTube, start a newsletter, launch a podcast, run ads… But spreading thin across 10 platforms means you're not getting traction on any of them.
One Hour of Input, Infinite Leads + Sales
Instead of creating content for every platform separately, you create ONE thing—a weekly podcast episode—and that single recording fuels everything else:
Why Long-Form Content Wins:
When prospects consume your podcast, they spend HOURS building know-like-trust with you. It's the most potent lead nurturing mechanism that exists.
  • Unlike social posts that disappear in 24 hours…
  • Unlike ads that stop working when you stop paying…
  • Podcast episodes keep working for YEARS
But how do you get ROI? In Three Waves:
Wave 1: Immediate Sales
(Months 1-3) — People already in your orbit start paying attention. Better packaging and messaging reaches them in a new way, and you close deals you wouldn't have otherwise. (Jamie: $24.7K in 4 weeks. Mario: $10K in 2 weeks.)
Wave 2: YouTube-Generated Leads
(Months 3-6+) — The algorithm starts showing your content to the right strangers. Your podcast shifts from nurturing to top-of-funnel lead generation. The longer you do it, the more you get.
Wave 3: External Monetization
(Ongoing) — Sponsorships, YouTube AdSense, speaking invitations, book deals, partnerships. The gold standard: getting paid to market your business.
Our focus: Wave 1 first (quick wins), while building Wave 2 (compounding leads). Wave 3 comes with scale.
5. Why YouTube Is the Growth Engine
According to Edison Research, as of 2024, 31% of podcast listeners go to YouTube. That number is much higher now.

Edison Research

YouTube is the Preferred Podcast Listening Service

YouTube, the go-to platform for video content, has risen to the top as the most popular service used for podcast listening in the U.S.

Three reasons YouTube works when nothing else does:
1
Discoverability
50-80% of viewers on any video have never heard of you. New leads finding you daily.
2
Deep trust
60 minutes with you beats 60 short-form videos. Prospects show up pre-sold.
3
Compounding
Videos keep generating leads for years. One video: 100 views week one → 16,000+ views three years later.

Bonus: YouTube viewers are on their phone or computer, ready to click, book, and buy. Audio listeners are driving or running—not in a position to act.
Audio podcasting doesn't have an algorithm. YouTube does.
Join the Grow The Show Academy
Everything You Need to Turn Your Podcast Into a Lead Generation Engine
YouTube Podcast Growth course
The complete 4 Skills system for generating leads.
Monthly live Q&A calls with Kev
Bring your titles, thumbnails, intros, CTAs and get direct feedback.
Private community
Coaches, consultants, agency owners building podcast-driven businesses.
Custom GPTs
For titles, thumbnails, intros, emails, and CTAs, audience positioning, pitch writing - and more.
12 months of full Academy access
Your clock doesn't begin until 1/1/26.
January Workshop: "The Listener Sales Funnel"
Build the system that turns listeners into leads.
Monthly new trainings throughout 2026
Each could be a standalone paid workshop, you get them included.
Full access to The Vault
All trainings since 2020, deep dives and implementations others paid thousands for.

30-Day Risk-Free Guarantee
Get inside. Watch the trainings. Attend a Q&A. If the Academy isn't for you, email success@growtheshow.com within 30 days for a full refund. Don't say yes. Say maybe.
Regular price: $2,000
Your price until 12/31/25:
$1,000 for 12 months
(That's just $83/month)
8. FAQ
Do you offer monthly payments or payment plans?
No. The Academy is $1,000 paid in full for 12 months of access. This keeps the community filled with committed business owners. If you can't swing $1,000 up front, there is nothing wrong with that - but that just means that this work should not be the business priority right now. Do cold email, go hard on social media, raise your prices - something other than long form, until you can swing $1k.
Will this distract me from my main business?
No. You're already spending hours on your podcast with no results. This doesn't add random tasks — it makes the time you're already spending finally pay off.
How much time does this take?
You're already spending hours on your podcast with no results. This doesn't add time — it fixes what you're already doing. Like hiring a trainer: same gym hours, better form, actual results.
Will this work for my niche?
If you're a coach, consultant, agency owner, author, or speaker with an offer that sells — yes. The 4 Skills are universal.
What if I don't have a podcast yet?
That's fine. We build from scratch. Sometimes easier — no bad habits to undo.
How is this different from other courses?
Most teach tactics. We teach the 4 Skills that actually drive leads — plus you get monthly feedback on YOUR show. Not just videos; coaching.
Results may vary. Testimonials represent what motivated clients achieved, not typical results. You're responsible for your own implementation and outcomes.